June 13, 2024

Candy Child Inc. is just not the biggest narrative design firm within the video games business. Neither is it solely chargeable for the characters and tales in current high-profile releases like Alan Wake 2, God of Battle Ragnarok, and Suicide Squad: Kill the Justice League. However good luck telling some avid gamers that.

Late final month, one of many firm’s consultants found a Steam group devoted to “detecting” video games that Candy Child Inc. has labored on. The aim? To encourage folks to keep away from these video games as a result of the group had deemed SBI was pushing a “woke” agenda by working towards larger range, fairness, and inclusion. The Steam group now has greater than 100,000 followers and its personal Discord that boasts almost 2,000 members. However this ire towards Candy Child Inc. (and DEI initiatives on the whole) isn’t new—an October 2023 KiwiFarms submit shares related sentiments, stating that the corporate’s involvement in Treatment’s award-winning 2023 motion recreation Alan Wake 2 was “probably one of many greatest scandals in gaming historical past.”

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The dialog round Candy Child Inc. has ignited a basically misinformed, GamerGate-esque firestorm. Its workers have confronted rampant harassment as a direct end result. Business figures have needed to deny allegations that SBI is available in and fully modifications their video games. I spoke with a number of workers of Candy Child Inc. to study what the corporate really does and the way the misunderstanding of its position within the business highlights a far broader downside.

Picture: Shift Up

What unhealthy actors assume firms like Candy Child Inc. do

The video games business has had its justifiable share of struggles these days, from large layoffs to wildly costly video games like Suicide Squad falling in need of expectations. In line with the loudest members of the Candy Child Inc. Detected Discord, the corporate is immediately chargeable for these failures—not the studios that employed them within the first place—due to the content material Candy Child allegedly “forces” into video games.

Even video games which can be extensively thought-about to be successes should not protected from these conspiracy theories. Alan Wake 2 recreation director Kyle Rowley took to X (formerly Twitter) on March 3 to dispel rumors that Candy Child was the rationale protagonist Saga Anderson was Black (a rumor first traced again to the aforementioned October 2023 Kiwi Farms submit). “It’s completely not true,” Rowley wrote. However Rowley’s concise assertion (and related ones made by different business members) haven’t silenced the conspiracy theorists.

A screenshot from the Sweet Baby Inc. Discord showing Stellar Blade's main character compared to other main characters with short hair and the quote Embrace Tradition, Reject Modernity emblazoned on it.

Screenshot: Kotaku / Discord

On March 5, I managed to spend an hour or so within the Candy Child Inc. Detected Discord earlier than I used to be booted from the area, possible as a result of I recognized myself as a Kotaku journalist. In it, members shared posts referencing Feminist Frequency founder Anita Sarkeesian, Marcus Aurelius quotes, and footage of idealized feminine our bodies in video games. One picture confirmed a number of footage of the protagonist Eve from Korean developer ShiftUp’s upcoming motion recreation Stellar Blade, juxtaposed towards feminine characters from Overwatch, Forspoken, and Life is Unusual. “Embrace custom. Reject modernity” is emblazoned on the collage.

“Virtually 2K members, there are already a bunch of infiltrated [sic] folks right here screenshotting all the things, sadly…so simply maintain it cool brothers. We are able to’t let this server or the Steam group get taken down. That’s all I ask, maintain it cool,” learn a submit from March 4, which was shared once more on March 5. A number of folks within the Discord expressed issues about “glowies,” a time period coined by members of the far proper for these suspected of being federal legislation enforcement officers or their informants making an attempt to infiltrate their on-line areas and set them up for authorized penalties.

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Two members that spoke with me through Discord DM shared related sentiments about why they consider the Steam web page and subsequent Discord are necessary: to allow them to “determine” video games that have been developed with assist from Candy Child Inc. and make an “knowledgeable determination” when buying them. “Candy Child Inc. is a symptom of different ideological worldviews that I consider have taken maintain of the Western world, media, and gaming as an entire,” a 31-year-old member of the Discord advised me. He additionally insisted, with out offering proof, that Candy Child Inc. provides “race and identification group quotas to all the things they’re concerned with.”

Saga Anderson stands with a sunset behind her.

Picture: Treatment Leisure

Candy Child Inc. isn’t forcing range, it’s taking place naturally

Although these sorts of social media posts argue that firms like Candy Child Inc. by some means “pressure” recreation studios to incorporate various characters and storylines, the truth is vastly totally different. Candy Child Inc. is a story design firm, which means most of its work is targeted on writing tales and dialogue—they aren’t a DEI consultancy agency. Meaning they guarantee a recreation’s plot factors make logical sense and are satisfying to gamers, and that characters converse and behave in constant methods. Narrative designers can also present a last spherical of polish, like a Hollywood “script physician.” For instance, the staff labored on Suicide Squad lengthy after the story was written—and even then they joined simply to write down in-game advertisements, audio logs, and NPC “barks,” CEO Kim Belair tells me over video name. She continues:

Candy Child is, at its core, a story growth firm. Meaning something from script writing to narrative design to narrative course, to story critiques. One of many issues that we do provide is cultural consultations or authenticity consultations. For us, that typically signifies that we is likely to be requested to have a look at a narrative if there’s a personality in it who’s marginalized in sure manner, and [the studio] needs us to attach them with a advisor who can carry a bit of little bit of authenticity…However the perspective is rarely that we’re coming in and injecting range…For probably the most half, it’s the reverse. It’s that an organization has created a personality they usually need to make that character extra consultant and extra fascinating.

Candy Child cofounder David Bedard provides that, opposite to well-liked perception, the folks making these video games need to make the expertise higher for all gamers—and that extra range and illustration is a byproduct of that. “[Detractors] would reasonably consider that there’s a shadowy cabal of individuals forcing them to place that stuff in…they’d reasonably consider a make-believe fairytale than settle for that,” he says. “Making one thing extra consultant and extra joyful for a marginalized particular person in a online game is just not a zero-sum recreation. It doesn’t make something worse for the male character within the recreation, for the white character within the recreation.”

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The belief that staff members at Candy Child Inc. (or any marginalized particular person, for that matter) can solely provide up content material that’s based mostly on their identification is extremely irritating for the staff—and for marginalized business members at massive. ”Individuals can’t think about that we’d do the rest however DEI,” Belair says. “They’ll’t think about that we’re simply gifted writers, that we’re gifted narrative designers and that persons are hiring us as a result of we inform good tales, as a result of we collaborate effectively, and since we write video video games. They must diminish our accomplishments to our identities. They’ll’t think about that the work I did on Spider-Man was story work versus including pleasure flags, you realize?”

Regardless of the depth of the backlash over the previous few weeks, it’s enterprise as normal for Candy Child Inc. The businesses they work with haven’t been scared off—they’ve really provided recommendation and finest practices for how you can transfer ahead, practices they’ve developed after going through harassment of their very own, Belair tells me. With that sort of assist of their nook, and a shared love for writing good tales, the staff at Candy Child Inc. is decided to forge on and maintain engaged on a litany of video games—each introduced and below wraps.

“We’re a story firm. That primarily is our work. We’re not censors. We’ve got little interest in false range or in tokenization. We’ve got an curiosity in making tales higher, and making characters extra fascinating, and in growing a stronger language round narrative design…These are the issues that we’re actually captivated with,” Belair says towards the top of our dialog. “Should you’re gonna come for my work, you are able to do that. If somebody says I wrote a narrative and also you say it’s not good, that’s completely fantastic. However for those who’re gonna come for me a minimum of come right…don’t be loud and flawed.”


After chatting with Candy Child Inc., I returned to my Discord DM with one of many members of the group rallying towards them. With the assistance of Belair’s personal phrases, I defined what SBI really does—its core give attention to narrative work, and the way DEI is barely a small a part of their remit. He wouldn’t budge: “With all due respect, it actually simply looks as if the identical factor to me however only a bit extra hands-on within the writing course of. The top purpose is to insert DEI-type stuff into the venture they’re engaged on.”

Candy Child Inc. and different business leaders recommend that this dogged insistence on believing one firm is forcibly injecting range into video games is a side-effect of a widespread misunderstanding of how video games are literally made.

Till the business is extra keen to overtly talk about growth processes, the dearth of transparency will proceed for use as a straw man for bad-faith arguments that characterize DEI as an imposition by nefarious, unseen forces reasonably than an effort to domesticate a extra correct reflection of the world round us.


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